1983 Radio Highlights

JANUARY – KAYO switches from Country to A/C and becomes KSPL…
FEBRUARY – Rich Robertson resigns as VP/GM of KJR for the GM post at crosstown KOMO… KMPS AM & FM announces plans to broadcast computer data…
MARCH – Ed Wodka named VP/GM of Metromedia’s KJR… KXA & KYYX file for financial reorganization under Chapter 11 of the bankruptcy laws…
MAY – KING-AM ND John Erickson is upped to Director/News & Operations…KYYX names Van Johnson PD, filling a longtime opening…
JUNE – KMJK/Portland VP/GM Victor Ives heads group that buys station from Harte-Hanks for reported $2.5 million…KZAM FM announces plans to drop 25+ AOR in favor of A/C and change calls to KLSY…Lee Rogers, with KMPS for the past eight years, is the new OM for KGHL & KIDX/Billings…
JULY 1983 – Sunbelt acquires KRAB for $4 million from Jack Straw Memorial Foundation…
AUGUST 1983 – KVI VP/GM J. Shannon Sweatte takes on added managerial duties for sister FM KPLZ…Transtar Radio Network forms new longform syndication division with Mike
Harvey as VP/Special Programming and former Satellite Music Network President Ivan Braiker handling marketing, sales, advertising, and production…Beau Phillips named Programming
Consultant for Kaye-Smith Broadcasting…KNBQ PD Gary Bryan becomes PD at KISW…Langan & West move to KMET/Los Angeles for mornings from KISW…
OCTOBER – Don Hofmann named OD and Sean Lynch PD at KNBQ…Jane Wallace tapped as KLSY & KJZZ GSM…KUBE after-noon man Bob Case upped to PD as Charlie Brown retains morning show…
NOVEMBER – Former KJR/Seattle PD Tracy Mitchell returns as PD…
DECEMBER – Duffy Broadcasting has agreed in principle to purchase KIXI-FM from Walter Nelskog. No purchase price will be disclosed until contracts are signed. KIXI-FM operates at 95.7 mHz with a power of 100kw at an antenna height of 1100 feet above average terrain. Duffy Broadcasting also owns KLIR/Denver and KCNR-AM & FM/Portland…

[We read old copies of RADIO & RECORDS so YOU don’t have to]

Ratings Book Identifies Listener Favorites

ratings race Morton-Kevin August 10, 1975 / The Arbitron ratings, as mentioned a few weeks back, reported KOMO as the most popular radio station overall, but that Bob Hardwick, KVI morning personality, has the more listeners in his day-part than any other disc jockey in the Seattle-Tacoma-Everett area. Requests followed for information on other segments of the listening day. Prefacing with the reminder that ratings were designed to be used by advertisers to get an idea of the indefinable radio audience, here are some simplified answers.
Teen-agers, naturally, want to know who is the most popular in the “after school” timeslot. According to the April-May figures from the rating service, it was a neck-and-neck race.
KJRs Kevin O’Brien, since departed, had a full quarter (25.1 share) of the area teen-agers listening to him. KING AM’s Gary Lockwood had a close 24 share.
A 12 share of Seattle-Tacoma-Everett teens were listening to KTAC’s Robert O Smith, since defecting to KVI.
Decidedly lesser in teen listeners were KOL AM, KOL FM, and KZOK. Incidental teen listeners were reported on such stations as KISW, KLAY, KOMO, KUUU and KGDN.
The survey shows that teenagers, in this rating, at least, were not to be caught dead listening to such stations as KAYO, KBIQ, KETO, KMO, KWYZ, KXA and KYAC. The stations had no reported afterschool teens.
Adults in the afternoon drivetime (Same thing as afterschool–3-7PM) also like KJR but favored KOMO and KVI. KOMO had an 8.4 share of women and a 10.9 share of men listening to Don Cannon, ace afternoon announcer. KVI’s Jack Morton had an eight share of women and 11 share of men listeners–his best ratings ever.
Continuing a stereotyped demographic description: most men “driving home from work” were tuned to KVI or KOMO. But others were favoring KIRO FM (obviously the ones already home since FM car radios art that evident) and KJR (7.4 each) and KIRO AM (seven point). KIXI’s combined figures show that it’s News 90 news block drew a male audience of 7.9 compared to KIRO AM’s NewsRadio block with 7. — Both healthy figures for quantities of news-listeners. Women’s afternoon favorites were overwhelmingly KOMO, KVI, KIRO FM and KIXI AM and KIXI FM.
Back to total audience figures, nighttime radio saw KING AM get it’s only strong daypart. From 7 PM to midnight, KING AM’s 8.3 edged out KJR’s 8.1. The third most popular station at night was KVI with the 7.8 share. (KVI’s usual fare in that time included Theater of the Mind and soccer.) FM listeners massed faithfully around KIRO FM’s beautiful music to make it forth, beating out KOMO. KOMO Had a 6.9 Share, equal to combined 6.9 share of KIXI AM and KIXI FM at night.
With the exception of KING FM’s classical music toting up a respectable 4.6 share, the 32 other radio stations surveyed in the period ranged in the threes, twos and (gulp) less-than-ones at night.

KOL’s license-transfer to Hercules Broadcasting has been approved by the FCC and most folks expect that by September 1 you’ll be hearing the new format… Rich Erickson left KOL last week to take a midday disc jockey slot at WLCY Tampa…Bob Oxarat, KOL station manager, has moved to KPOK Portland… Roy H. Park has agreed to purchase KEZX, subject to approval of the Federal Communications Commission. Park Broadcasting properties include AM-FM-TV combinations in Tennessee and Virginia and two Portland stations, KWJJ and KJIB… Rick Evans from Salem, has joined the staff at KZOK. He’s on the air from 7 PM to midnight weekdays.

Unexpected interest in Wally Nelskog’s radio station call-letter tinkering finally got Nelskog himself into the act.
The president of KIXI, affirms that call-letter predecessors of his Renton station were both KQDE and KUDY.
Nelskog says his “cutie” radio stations were as follows-KUTI Yakima; KUDI Great Falls Montana; KQDY Minot, North Dakota; KQDI Bismarck North Dakota; KQTY Everett; KUDE Oceanside, California; KQDE and KUDY Renton.
KUDY became KIXI Seattle in the fall of 1961, after 2 1/2 years of litigation and 12 months zoning for towers in the Mercer Slough.
If KIXI AM gets permission to move to 880 on the dial there will be no call letter change.

KRKO Call Letters Bumped Off

February 1985 There’s a new name for KRKO 1380 Everett. The station is one of the oldest broadcast facilities in the state. The new name is KBAE, Kay Bae, which the owners hope will be pronounced K-BAY. Dean Smith might be remembered best for his daily exposure as news anchor in 1969 to 1970 when KIXI AM and FM had a News 90 format in morning drive time. Or regrettably he might be remembered for dressing as a Sasquatch for TV commercials promoting the KIXI Lite format. Wally Nelskog apparently concerned with low ratings for a KIXI FM sacked Bill Norton, program director and announcer, and introduced a syndicated music service which would return the station’s format closer to the Contemporary soft rock of KIXI Lite again. Jim Hawkins KIXI AM station manager and local sales manager, has been named manager of both KIXI AM and FM and general sales manager.

1 2 3