April 12 1974
Even a person who moves his lips as he reads can detect a difference between the news in the Christian Science Monitor and the National Enquirer.
But does the sophisticated listener-viewer make the same value judgments when it comes to broadcast journalism?
On KTW’s News Talk Show, a weekly extension of the news department, at 9 am Saturday, the matter comes up as guests and listeners discuss the electronic equivalent of tabloid news. Scheduled on-the-phone guests tomorrow are Edith Efron, media critic and magazine writer, and Van Amberg, flashy television anchorman in Los Angeles.
The program will include the audio portion of the CBS TV series 60 Minutes, which dealt with the issue a week ago. The TV network released the 20-minute segment for one broadcast on the Seattle news-talk radio station.
The CBS Radio Network promises full but intermittent coverage of the Masters Golf Tournament through the weekend on KIXI AM.
KBNC Spokane beautiful music station is destined for new call letters KXXR AM & FM Ed Kelly, station manager refers to the station as “double x radio”. Format modifications have also been implemented including a 30 minute news program each morning.
For you early risers, the only apparent radio coverage of Easter Sunrise services will begin at 6 am Sunday on KIXI AM & FM. The second most significant holy day for the Christian world, and of the 40 radio stations licensed to serve the “inspirational, educational, and entertainment needs of the community”… only one radio station responds with an hour program modification.