KRKO Call Letters Bumped Off

February 1985 There’s a new name for KRKO 1380 Everett. The station is one of the oldest broadcast facilities in the state. The new name is KBAE, Kay Bae, which the owners hope will be pronounced K-BAY. Dean Smith might be remembered best for his daily exposure as news anchor in 1969 to 1970 when KIXI AM and FM had a News 90 format in morning drive time. Or regrettably he might be remembered for dressing as a Sasquatch for TV commercials promoting the KIXI Lite format. Wally Nelskog apparently concerned with low ratings for a KIXI FM sacked Bill Norton, program director and announcer, and introduced a syndicated music service which would return the station’s format closer to the Contemporary soft rock of KIXI Lite again. Jim Hawkins KIXI AM station manager and local sales manager, has been named manager of both KIXI AM and FM and general sales manager.

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