The Crystal Ball Reveals…

Lay-offs are coming to Entercom & CBS Radio…

News readers at KING, KIRO, KOMO and KCPQ will leave for other markets or jobs outside the broadcast business…Many people will realize they want to spend more time with their family…Corporate bean counters will convince radio execs that talent is not needed and that listeners just want to hear the same 40 tunes played ad nauseum, without the interruptions of a disc jockey…No new formats will be developed this year, the old ones will be rehashed and swapped from one frequency to another…Veteran TV folk will be told it is time to retire and be given the opportunity to say a tearful goodbye to viewers…There will be cake…TV reporters and anchors will dance in front of the camera and clown for viewers on Facebook and other social media because they will be required by their employers to put in more time on those apps …The public will eat it up…The best that radio has to offer has already been heard…Hopefully, someone recorded it…

Sleigh Bells Ring, Are You Bitchin’?

This clip from KING 5 News [2012] comes to mind this week as we, in the lowlands/South Sound enjoy the first real snowfall in many years. Dennis Bounds’ reaction is classic!


Throwin’ Back On New Year’s Eve

100% Throwbacks, that’s HOT 103.7 KHTP. The music genre is heard to a lesser degree on other Seattle stations, Star 101.5 KPLZ added it to the mix recently. But, KHTP has a lock on it. How is that helping them in the ratings? December PPMs show the station had its lowest share since JANUARY 2016 and fell from #5 to a tie at #9…Rhonda Lee, KING 5 meterologist was let go from a previous station because she responded back to some negative Facebook comments from a viewer concerning her ethnic hairstyle. First impression: Is she pushing too hard, trying to present a “happy, friendly, humorous” presentation? The hair, the humor. Are these distractions?
Lily Jang was let go from KHOU TV 11/Houston recently. A new sheriff, news director Sally Ramirez, decided this was one of the changes needed at the station. Lily was with KCPQ 13 Tacoma-Seattle prior to moving to Houston…Social media is the place to find your favorite local TV news personality between casts. Weather updates, traffic reports, it’s LIVE on Facebook. News events stream on social media before stations can clear time and get anchors in place for broadcast. KIRO 7 meterologist Morgan Palmer will do 25 minutes on the upcoming snowmageddon on Facebook, whereas TV only affords him 5 minutes of air-time…FOX 10 Phoenix has a crew assigned to social media and streaming. When nothing is happening locally, KSAZ social media will stream car chases from Los Angeles stations.

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