The Crystal Ball Reveals…

Lay-offs are coming to Entercom & CBS Radio…

News readers at KING, KIRO, KOMO and KCPQ will leave for other markets or jobs outside the broadcast business…Many people will realize they want to spend more time with their family…Corporate bean counters will convince radio execs that talent is not needed and that listeners just want to hear the same 40 tunes played ad nauseum, without the interruptions of a disc jockey…No new formats will be developed this year, the old ones will be rehashed and swapped from one frequency to another…Veteran TV folk will be told it is time to retire and be given the opportunity to say a tearful goodbye to viewers…There will be cake…TV reporters and anchors will dance in front of the camera and clown for viewers on Facebook and other social media because they will be required by their employers to put in more time on those apps …The public will eat it up…The best that radio has to offer has already been heard…Hopefully, someone recorded it…

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